At Knas we believe – our next work will be our best.
There is a new generation of football lovers– they are defining the future of football culture by mixing it with music, fashion and arts.
This campaign brings a fresh and provocative approach, showing football as platform for self expression.
Each scene was written to work as an independent 6 seconds or shorter vignettes, and the whole project consists of 2 anthem films, Several print ads and great amount of social media content...
Puma Future 45's
MHD's track AFRO TRAP Part.7 (La Puissance) provides the perfect mood for the film.
Puma One 30's
For the Puma One film Major Lazer did a Remix of MHD track adding a new dimension to
We designed 2 different sets to enhance the mood and style of each player.
The films were written to be 6 seconds or shorter vignettes, every scene became a interchangeable part to be used in social media.
Snappy. Short. Fun.